Web Site Development - What's This?

Now that the web is many people's first port of call for information there are few businesses brave enough to operate without having a website. But you don't necessarily need an complex or expensive site to give your business a boost. Many very effective websites are effectively online brochures that simply set out what the business does, where it is and how prospective customers can get in touch. If this is the kind of thing you're looking for, remember that keeping a web site fresh and up to date is important in attracting new and existing customers so talk to your web designer about how you can make updates. Many designers now provide a 'content management system' which lets you make changes to text and pictures without needing specialist help.

Going one step further to sell goods or services on line means that you need an e-commerce site or online shop. Again these can be very simple and there are packages that designers can use to help you keep your list of products up to date.

Other issues to think about when getting a website developed may include;

security
web hosting
search engine optimisation or SEO (making your site visible to Google etc)
internet marketing (encouraging visitors to buy)
online advertising
web analytics (tracking who visits)
accessibility for disabled and visually impaired users

The web designer or consultant that you choose should be able to talk through all of these issues with you so that you understand whether they matter and what you need to do to get the best out of your web site.