Case Study - What's this?
Most people are happier buying from a business if they know of other customers who have used that product or service before. If you have happy customers a good way to let the world know about is to write a case study that gives both you and your customer some publicity. Ideally the study should also have an ‘angle’ that makes it appealing to journalists and their readership.
Like a Press Release a Case Study or article needs to be clearly written and be lively and appealing – an experienced writer or PR specialist will be able to help you put together a good story and encourage journalists to take an interest.