Keep it simple
I've come across a few blogs and discussions this week where people have been discussing how they should refer to themselves and their business. Critical issues such as 'do we talk about training or learning' or 'are you a mentor coach or a coach mentor' seemed to have assumed a life of their own.
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Newsletter - Marketing yourself on-line
You may remember that we asked early in January if you'd be interested in attending a 'How to use Skillfair' event. The feedback was pretty positive and we've decided that combining this with a review of how best to market your services on-line would be a good way to help you focus on marketing ready for 2010.
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Client Newsletter - Value for Money
Our consultancy and freelancers fee rate survey has generated a lot of discussion among consultants about how to choose the right rate. A consistent theme is they feel the need to demonstrate the value of their services to you as clients. That may seem self-evident but as a client I know that working out how to measure the value of a specialist can be very difficult. You'll often hear consultants say that 'it takes time to achieve results' or 'the change in culture will impact your business over time'.
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How do you choose which networks to join?
Networking with other businesses and like-minded professionals is a key source of new business for most consultants, advisors and freelancers. But how do you choose the right one for you?
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Finding reasons to call
Most consultants I talk to find calling new prospects a daunting proposition, and many find even contacting existing clients is something they continually put off. Chatting about this with a former colleague today we realised that we were perfectly happy to call out contacts to help someone else - our anxiety circuits only seem to kick in when we're trying to sell ourselves. The good news though, is that if you do call with the aim of helping someone else there's a good chance the conversation will move on to other areas and you never know, there might turn out to be some work in it for you as well!
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