Newsletter - Marketing yourself on-line
You may remember that we asked early in January if you'd be interested in attending a 'How to use Skillfair' event. The feedback was pretty positive and we've decided that combining this with a review of how best to market your services on-line would be a good way to help you focus on marketing ready for 2010.
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Finding reasons to call
Most consultants I talk to find calling new prospects a daunting proposition, and many find even contacting existing clients is something they continually put off. Chatting about this with a former colleague today we realised that we were perfectly happy to call out contacts to help someone else - our anxiety circuits only seem to kick in when we're trying to sell ourselves. The good news though, is that if you do call with the aim of helping someone else there's a good chance the conversation will move on to other areas and you never know, there might turn out to be some work in it for you as well!
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Time for self-help?
As it's the start of a New Year and the end of the 'phony war' in UK politics, I was going to talk about the impending election this week - but the weather and all the stories surrounding it have made me think that we should regard politics & economic ups and downs as just another form of weather. In snowy weather it pays to clear your own path and in difficult economic conditions I think our best tactic is to go out and help ourselves, and if possible do something to help the other businesses we're in contact with.
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Planning Ahead for 2010
In the middle of the run up to Christmas it sometimes feels as though nothing will happen until we've reached the 'other side' of the holidays. In particular, if clients haven't decided to start a new project now, they probably won't pick up the phone until 1st working day of January.
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Offer Guidelines
Offers must be specific, relevant to consultants, freelancers or interims and must conform to normal advertising standards.
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